Pro Bodyboarder Joana Schenker portrait at the beach  for the cafe interview


Die Nachhaltige Ausgabe von Jenah St. #2

Über wie viel der Umweltverschmutzung sprechen wir?


with Rima Mehta 

Fast fashion’s harm to the environment is no joke: it consumes precious natural resources, pollutes communities, and emits more greenhouse gas than the airline industry. Part of the problem is that fashion is a consumer of Earth’s most precious resource: water.  

This article is part 2 in our fast fashion mini series.  


IM SCHNELLDURCHGANG, WAS SIND DIE HAUPTPROBLEME, DIE DURCH DIE MODEINDUSTRIE VERURSACHT WERDEN?

-  "Blue waters" exploitation
-  Fabrics runoff polluting the oceans
-  Massive Co2 emissions

HOW MUCH WATER IS BEING USED TO MAKE MY CLOTHES? 

Nun, man braucht zum Beispiel erschreckende 20.000 Liter Wasser, um 1 kg Baumwolle zu produzieren. Das entspricht dem Umfang eines T-Shirts und einer Jeans. Das ist genug Trinkwasser für eine Person für fast vier Jahre. Die Bekleidungsproduktion nutzt das "blaue" Wasser der Erde, die Art von Süßwasser, das sonst konsumiert oder zur Bewässerung für die Nahrungsmittelproduktion verwendet werden könnte.

WARUM SOLLTE ICH DEN FARBEN UND BEHANDLUNGEN DER STOFFE, DIE ICH EINKAUFE, MEHR AUFMERKSAMKEIT SCHENKEN?

Runoff from textile mills, including dyes or chemical treatments, makes it into waterways where it accumulates over time and contaminates local sources of drinking water. A large part of the runoff is also microscopic fibers which do not biodegrade. In the oceans, these tiny fibers are eaten by fish, birds, and other marine creatures. They experience many negative health effects, especially a blockage of their digestive systems that leads to starvation. The French government just passed an Anti-Waste Law to impose washing machine manufacturers makers to install filters in order to avoid the diffusion of microplastics in the oceans.

WIE LÄSST SICH DER CO2-FUßABDRUCK VON FAST FASHION WIRKLICH MIT ANDERER BRANCHEN VERGLEICHEN?

Fast Fashion stößt jährlich etwa 1,2 Milliarden Tonnen CO2-Äquivalente aus - das sind 10% der jährlichen weltweiten Emissionen und mehr Treibhausgasemissionen als alle Flug- und Schifffahrtsaktivitäten zusammen!

WER SIND DIE MENSCHEN, DIE AM MEISTEN VON DER BRANCHE BETROFFEN SIND?

Die Textil- und Bekleidungsindustrie leistet einen großen Beitrag zur globalen Wirtschaft und beschäftigt weltweit 300 Millionen Menschen. In einigen Ländern mit niedrigem Einkommen macht die Textilarbeit bis zu 7 % der Gesamtbeschäftigung aus.

Fashion’s footprint spans the whole globe, meaning the industry can have many negative social impacts if not managed responsibly. Because of its time-sensitive, cost-cutting model, fast fashion often leads to human rights abuses in the value chain like poor working conditions and child labor. Fast fashion models use labor and materials in developing countries to manufacture clothing for export. In this system, lower income countries bear the bulk of the pollution problem, while higher income countries enjoy finished products. It is the producing country that experiences polluted waterways and adverse health impacts for the local community. 

WIE KANN JENAH ST. KONKRET AN DER REDUZIERUNG IHRER UMWELTAUSWIRKUNGEN ARBEITEN?

Jenah St. bags are made out of a material which has half the impact on the environnement as animal-skin, emitting 50% less greenhouse gasses, requiring 6 times less water and producing no waste water. The material is Ecolabel certified, one of the EU’s most stringent environmental standards that looks at product life-cycles from raw material extraction to production, distribution, and disposal. Plus, the new Recycle Program is designed to encourage second consumption, while recognizing our desires for new and special accessories. 
Sources: 
WWF. Cleaner, greener cotton: Impacts and better management practices (pp. 3–28).
Landmark French Law will stop unsold goods being thrown away (2020, January 30) retrieved from https://www.theguardian.com/world/2020/jan/30/france-passes-landmark-law-to-stop-unsold-goods-being-thrown-away 
- How Much Do Our Wardrobes Cost to the Environment? (2019, September 23). Retrieved from https://www.worldbank.org/en/news/feature/2019/09/23/costo-moda-medio-ambiente
Euromonitor International. (2016). Apparel and Footwear in 2016: Trends, Developments and Prospects. Retrieved from https://www.euromonitor.com/apparel-and-footwear-in-2016-trends-developments-and-prospects/report 


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We invite you to start a conversation with us :) let us know what you think about the article and topics you are interested in learning more about. Though we are not perfect we recognize it's a journey and our responsibility to improve every step of the way. And we’d like you to be a part of it! You can reach us via the contact form below or write to us at hello@jenah-st.com schicken. 


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Mehr Informationen zu Rima Mehta


A native of the evergreen Pacific Northwest, Rima grew up hiking and exploring the wilderness. Her passion for conservation grew after living in different contexts around the globe, seeing firsthand that a single action could have many effects for people on the other side of the world. Rima's work in social impact ranges from waste reduction and clean energy to financial inclusion. She currently resides in Switzerland, where she pursues a graduate degree in Sustainable Development and eats lots of (sustainable) chocolate. 


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